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Annual fundraising ride brings in largest fundraising total to date.
August 25, 2015
By: Christine Esposito
Editor-in-Chief
Through its continued partnership with amfAR, the Foundation for AIDS Research, the sixth annual Kiehl's LifeRide for amfAR is officially the most successful fundraising ride yet, raising a total of $263,000. For the first time, Kiehl's and amfAR partnered with CrowdRise to allow riders to engage in social fundraising, which allowed even those not along the LifeRide route to join the ride by visiting CrowdRise.com/LifeRide2015 and donating to the celebrity rider of their choice. To m...
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